Actually, what is the problem when a local brand to get into the minds of consumers and make the brand become top of mind, first choice or anything?. Unfortunately it was not functional factor but rather the emotional factors/perception. It sure would be a lot of factors that fall into play, but these things can be analyzed and developed through three main parts, namely: the quality of product, the added value given, and the way the brand communicates it self. The third section then I will refer to as part of Value Branding.
What is Value Branding; is an analytical approach and practical understanding of marketing strategies that are not centered on the functional side of a product but rather the emotional values. And how to find, combine, and communicate that value is the things that will evolve from these three basic parts that I mentioned earlier, namely:
The Quality of Product
Quality is the base of the creation of a brand image. Quality reflects the value of your brand in the middle of the market, and thanks to the development of information technology is increasingly dynamically create a smarter consumer/careful in consuming a product. They will not be easily influenced by “make up” a brand, but they will do a simple research about the quality of the product before making a purchase, whether through the internet, off-line testing up to the recommendations of their peers.
