Advertise or promote in the social media became the new trend. Social media is preferred because it is horizontal and low cost, but not easy to advertise on social media, because users of social media are usually allergic to promotion things. How to make your advertising succeed in social media? Following are the principles suggested by Michael Masterson and Maryellen Tribby.
1. Message to Media
When preparing for an event, write press releases, or create a video for viral marketing, think about what appeals to many people, not what you want to show on them. No one in the social media interested in your new products that you create or new developments in your company, but if you positioned your news in a way that it becomes attractive to a wide audience, you will have a great opportunity to get coverage. The trick to writing a press release or a good informational video is by studying the media in advance. Find out the kind of story/video of what they usually show, and keep your own version in accordance with their customs.
2. Courage is everything
When preparing a news/event, you must be aggressive in making the concept. The big story is generally better than a small story. The “crazy” event is better than a sober event. Strange or funny videos more often played than conventional video. But when thinking bold, you also have to take that into account. Learn what the preferred media. Define the message strange, crazy, and what kind of funny they like to showed.
There are some general points to devise a Public Relations (PR) strategy for your organization/company. If it has been designed in advance, then you can build good publicity before facing a crisis.
