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When PR Comes in the Online World

Posted on: 06-11-2011
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Category : Public Relations

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Ever heard the term PR 2.0? Perhaps there are many PR practitioners who are already familiar with this term. However, the extent to which public relations can be translated through social media strategy?

Through PR 2.0, a brand will learn how to harness the power of technology to create a new marketing strategy through social media, websites, search engines, mobile, gaming and other digital media. Today, technology has brought us all where connectivity has become a necessity not a luxury. The message itself can be spread instantly through word of mouth, because each person can freely open the new relationships, share ideas, opinions and experiences.

So how in fact the trend of social media users are referred to as Generation C? They are people with character multi-conversation multitasking and less time, less attention, less Ignorance, less stability and less loyalty.

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The majority of the Company Using Social Media without Strategy

Posted on: 20-10-2011
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Category : Advertising

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Most marketers who use social media use it without a strategy, according to a study of Digital Brand Expressions. The Company has ideas that are not limited on how they would use social tools, but in fact they failed to think explicitly and communicate methods or measures that would be used.

This causes the majority of the companies suffer due to problems arising from employees who express misinformation and also at the wrong time, according to reports the results of existing studies.

According to studies, as much as 78% of respondents said that their companies use social media, but only 40% of those who say they have a strategic plan in social media activities.

Of all the companies that seem to have a social media strategy, 94% of them said co-marketing activities included in it, 71% use social media for public relations and 55% use it for all purposes related to sales.

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