The presence of PR is a must for a company. In an effort to create, maintain and foster a harmonious relationship between both parties that the public relations firm with its customers should be able to be a good bridge.

Public relations plays a role in explanation or defense of the opinions that are less good than the public against the company, by presenting a variety of data, facts and real information. Therefore there must be a continuous process of management companies to gain goodwill and understanding of consumers, employees, and the public at large. Internally by conducting analysis and improvements to the company, while externally with the surveys, observations and publications.

Public Relations are a communications activity within a company as a reciprocal (two way traffic reciprocal communication). This means that on the first line of communication from the company in the form of information dissemination to the public. On the second line of communication takes place in the form of delivery of response from the public or public opinion to the company earlier.