AMA (American Marketing Association) explains the brand as a name, term, sign, symbol, design, or a combination of all of products and services that can be identified and distinguished from the others.
Indeed plausible if we understand the branding is not just about winning the hearts of your target market to choose your brand, but more importantly so that customers can see you as the one best able to provide solutions for them.
The purposes of a good branding are:
- Being able to convey the message clearly
- Ensure your credibility
- Being able to connect the target market or consumers in an emotional
- Able to move or motivate consumers
- Ensure creation of customer loyalty.
To succeed in branding you must understand the customer needs. You do this by integrating brand strategy through the company at every point where it comes in contact with customers. Your brand will be recorded in the hearts and minds of consumers. This is the experience and their perception that you can influence.
Customer service is the service received by consumers before, during, and after the purchase. This is the main factor that also determines customer satisfaction and value that provided, besides the quality of the product itself.
