Ever heard the term PR 2.0? Perhaps there are many PR practitioners who are already familiar with this term. However, the extent to which public relations can be translated through social media strategy?
Through PR 2.0, a brand will learn how to harness the power of technology to create a new marketing strategy through social media, websites, search engines, mobile, gaming and other digital media. Today, technology has brought us all where connectivity has become a necessity not a luxury. The message itself can be spread instantly through word of mouth, because each person can freely open the new relationships, share ideas, opinions and experiences.
So how in fact the trend of social media users are referred to as Generation C? They are people with character multi-conversation multitasking and less time, less attention, less Ignorance, less stability and less loyalty.
Never make a strategic planning based on common sense! because the program that we make is not necessarily in accordance with the conditions in the field. The rise of competition among consultants in both the world of marketing and public relations, often bring a new phenomenon, namely the lack of time to create a Marketing/PR program. This fact can be regarded as a challenge, can also be regarded as a threat. Become a challenge if, the consultant is able to rapidly find precisely insight. Become a threat if, the consultant chose in favor of common sense and ignore the research and analysis in making the program.
The presence of Facebook and Twitter can change the view of Public Relations. How Twitter, a micro-blogging medium with 140 character limitation can be effectively used for public relations activity?
