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How to Attract Visitors to Your Web

Posted on: 20-11-2011
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Category : Marketing Strategy, Online Marketing

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“Just create, then they will come”. That may be true a few years ago, when the Internet was still whole corn. The site was very different from the movie. If we’ve always made ​​a good movie, then people would come in person to watch our film. But it is different with the site, there is no guarantee at all of the coming visitor there.

So many sites trying to attract the attention of the visitors to just stop by or look-see. The grim reality is the best position for the three sites that appear on the first page of search results Google will get a 58 percent chance for the click. And what about the other websites that appear on the second page? Apparently the odds dropped dramatically, which is on average only 10.5 percent. Then sites that appeared on page three and so on? Perhaps the chances of only 1.5 percent.

Your best opportunity to attract visitors without spending money on advertising is to create content that has value and useful for visitors. Content should be updated as often as possible so as to make visitors “addicted” to see and hold what the next update.

Visitors may even be interested to continue in your site’s content to another person. So do not forget to prepare the features that facilitate and expedite the process of sharing and viral.

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CRM as a Competitive Key

Posted on: 10-11-2011
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Category : Marketing Strategy

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The business world is one of the world’s most dynamic, first when marketing is centered on the product. Has now been changed and make the consumer becomes the center of the commitment for a company to grow.

In the development business, we know the term “competitive advantage” that was introduced by Michael Porter and described with so Complete in Five Force Theory developed by him. In theory there are five main things that should be addressed: Threat of New Entrants, Threat of Substitution Product, Power of Buyer, Power of Supplier, and Competitive Rivalry. He saw that external factors become most important part in finding things that can be used as a competitive advantage.

Furthermore, Michael Porter developed a generic strategy theory is based on preliminary analysis of five forces view of theory, where the Generic Strategy consists of three approaches, namely the first Cost Leadership, Differentiation, and Focus. All three of them that are expressed by him as the first step to achieve competitive advantage. But can we look at this with the competition is getting tighter, in the sense that the barrier to entry low, lush growth, investment is growing rapidly, particularly in the domestic market in Indonesia create competitive advantage is not enough just to attend one of the three generic strategy described above.

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Branding Value: “The idea of ​​Making Local Brand Became a Top Brand”

Posted on: 08-11-2011
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Category : Branding, Marketing Strategy

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Actually, what is the problem when a local brand to get into the minds of consumers and make the brand become top of mind, first choice or anything?. Unfortunately it was not functional factor but rather the emotional factors/perception. It sure would be a lot of factors that fall into play, but these things can be analyzed and developed through three main parts, namely: the quality of product, the added value given, and the way the brand communicates it self. The third section then I will refer to as part of Value Branding.

What is Value Branding; is an analytical approach and practical understanding of marketing strategies that are not centered on the functional side of a product but rather the emotional values. And how to find, combine, and communicate that value is the things that will evolve from these three basic parts that I mentioned earlier, namely:

The Quality of Product

Quality is the base of the creation of a brand image. Quality reflects the value of your brand in the middle of the market, and thanks to the development of information technology is increasingly dynamically create a smarter consumer/careful in consuming a product. They will not be easily influenced by “make up” a brand, but they will do a simple research about the quality of the product before making a purchase, whether through the internet, off-line testing up to the recommendations of their peers.

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Touch the Emotional Side of Potential Consumer to Makes Local Products as a Top Brand

Posted on: 08-11-2011
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Category : Branding, Marketing Strategy

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Who says that local products can not compete? In fact, many local products are highly competitive but the product is not yet able to compete with some foreign brands that had already emerged. In fact there are several reasons that make consumers more aware of foreign products compared to local products. So, what should we do to get people awareness?

The thing that can be pursued is the mutual support of each other, which means that each aspect has an important role. Strengthening each of these aspects that need attention will increasingly support local products such as Top Brand. The related aspects namely:

1. Product Quality

Ensure that the local product has a quality that meets the desires of consumers, where some of the dimensions of the reference in the manufacture of its products to be properly addressed, product performance that would be seen on the main characteristics of consumers who owned by the product. Reliability was a dimension that consumers see. Conformance local products that are made, where it is clear consumers will compare the local product with similar products that already exist with the existing quality standards. Or some other dimensions that need to be considered in accordance with the type of product to be offered.

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Positive Reinforcement; Make Consumers Comfortable with Us

Posted on: 31-10-2011
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Category : Marketing Strategy

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Behavioral science which dominated by a psychiatrist or behavioral medicine specialist can actually be also applied in the science of everyday marketing. Consumers may be analogous like the patients who require behavioral change toward healthy living that aspired. To change the behavior toward a new behavior, more healthy behaviors, a doctor should be able to give encouragement or support to the patient, while the patient to change must be supported by a reinforcement that is positive.

So is the consumer, in buying a product so consumers need an incentive or support in order to choose the products offered. This is where the marketer can act like a psychiatrist or physician who wants to change the behavior of “the patient” to be able to run what is desired by the marketer.

One of the things that drive behavior change is positive reinforcement to change behavior. In the minds of patients who were asked to change his behavior to be healthier, there would be a question of “What’s in it for me if I change my behavior?” Doctors should be able to answer it well with the evidence that supports that behavior change will lead to better health. So is also a marketer, he should be ready with a lot of data that support the consumer question “What’s in it for me if I buy your product?” The more benefits that can be obtained due to changes in behavior, the easier it are for the person to change his behavior.

So, have you provide Positive Reinforcement for your potential customers?

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