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6 Advertise Principles in Social Media

Posted on: 23-12-2011
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Category : Advertising

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Advertise or promote in the social media became the new trend. Social media is preferred because it is horizontal and low cost, but not easy to advertise on social media, because users of social media are usually allergic to promotion things. How to make your advertising succeed in social media? Following are the principles suggested by Michael Masterson and Maryellen Tribby.

1. Message to Media

When preparing for an event, write press releases, or create a video for viral marketing, think about what appeals to many people, not what you want to show on them. No one in the social media interested in your new products that you create or new developments in your company, but if you positioned your news in a way that it becomes attractive to a wide audience, you will have a great opportunity to get coverage. The trick to writing a press release or a good informational video is by studying the media in advance. Find out the kind of story/video of what they usually show, and keep your own version in accordance with their customs.

2. Courage is everything

When preparing a news/event, you must be aggressive in making the concept. The big story is generally better than a small story. The “crazy” event is better than a sober event. Strange or funny videos more often played than conventional video. But when thinking bold, you also have to take that into account. Learn what the preferred media. Define the message strange, crazy, and what kind of funny they like to showed.

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Ad Revenue of Social Network 2013 Reaches 10 Billion U.S. Dollars

Posted on: 13-12-2011
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Category : Advertising

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It does not seem excessive if this time, human life can not now be separated from social networks like Facebook, Twitter, LinkedIn, and so on. In addition, not from the user side only, from the social networking service providers, the number of users is also advantageous, because of the large advertising revenue for them.

This is the eMarketer research sites, where the source said, advertising revenue from global social networking this year reached 5.5 billion dollars, and could reach 10 billion dollars in 2013.

The large amount of advertising revenue it achieved popular social networking, especially if it is not up, and in second place, there is Twitter that follow. LinkedIn is the next position, with revenues of 140.8 million dollars. The researchers said that while LinkedIn advertising revenue will triple within two years, its growth slows.

A figure on advertising revenue is a small revision of estimates eMarketer in January, which is 5.9 billion U.S. dollars of total revenue in 2011. After seeing these figures are just fantastic, you are interested in creating your own social network?

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The majority of the Company Using Social Media without Strategy

Posted on: 20-10-2011
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Category : Advertising

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Most marketers who use social media use it without a strategy, according to a study of Digital Brand Expressions. The Company has ideas that are not limited on how they would use social tools, but in fact they failed to think explicitly and communicate methods or measures that would be used.

This causes the majority of the companies suffer due to problems arising from employees who express misinformation and also at the wrong time, according to reports the results of existing studies.

According to studies, as much as 78% of respondents said that their companies use social media, but only 40% of those who say they have a strategic plan in social media activities.

Of all the companies that seem to have a social media strategy, 94% of them said co-marketing activities included in it, 71% use social media for public relations and 55% use it for all purposes related to sales.

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Remember! Bad News Faster Crawling in Social Media

Posted on: 19-10-2011
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Category : Advertising

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Many brands that have chosen social media to do marketing activities. A survey says that 73% of consumers in Southeast Asia recognize that advertising on social media is affecting them.

Because not satisfied with an airline service, someone was chatter on twitter. As usual, the responses also appear from the follower. In essence, support or even add to the long line of dissatisfaction with the service from the airline. Because, does not monitor social media, the airline could not provide a response.

As a result, the airline now known in the negative side only, had been forgotten if the airline is the pioneer of cheap flights. In fact, this image has become an understanding and broad audience, including non-activist social networking and rarely get on a plane.

For the marketer must be very aware that the above phenomenon is very influential on the brand image of the brand. If not immediately anticipated impact could spread to the loyalty and just waiting to erode sales, because there are communication theory adage that nothing faster than bad news. In the world of online rumors faster than the fastest jets though.

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Advantages Having a Successful Ad

Posted on: 15-10-2011
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Category : Advertising

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Ads are everywhere, but not all ads are ads that are successful. Each of these advertising methods has its own advantages. There are positive results that all advertisers are generally trying to achieve. In addition to obvious advantages such as increased sales and revenue, advertising or advertising campaigns that successfully produce other things important to retain businesses that remained victorious. Money spent on advertising is not in vain.

Improving Recognition of Corporate Existence

Size of business success not only in financial terms but also on how many people get to know the name of the company, recognize the logo, corporate slogan reciting or singing her catchy jingle. A written document from Hewlett-Packard’s “The Power of Visual Communication” reveals that people are better able to recall about 80% of the things they see, compared with 10% of what they hear and 20% of reading. Even small children know the golden arches at McDonald’s sign or billboard indicating imminent. Instant recognition and liking of a product or service is the ultimate goal. The combination of sound and vision that is more effective than just visual, it is clear Hewlett-Packard. Television ads have managed to combine at least two things they will be to make the ads memorable consumers.

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